With the introduction of new technologies, texting and driving has recently become a more prominent issue in society. Whenever I watch TV, I always come across very serious commercials regarding the issue. The commercials' goals are to keep their audience from making the same mistakes that others did and to tell them to never text and drive. AT&T, a popular telephone service provider, is the sponsor of these videos, establishing ethos because the company is so well-known. Also, since AT&T is the speaker of these commercials, the people who work in the company know how to appeal to their audience—anyone watching TV—because they know a ton about something everyone values: technology. The particular ad that I want to highlight is one with a man named Chandler speaking about how he was once texting and driving and ended up getting in an accident and killing three children. To make matters worse, the ad states that Chandler's text read, "i love you."
AT&T's anti-texting and driving commercials are effective because they appeal to their audience's emotions and logic. The fact that the commercial stated that Chandler killed three children makes the audience feel a little of what Chandler was feeling when he did it. Also, they included that he was texting "i love you" to illustrate that he is just a normal person, like everyone else watching the commercial. Another aspect of the commercial that appealed to the audience is that Chandler was talking about the event and giving his own perspective: at the end of the ad he says, "There's never a day that I wake up and I don't think about it."
It Can Wait
Watch the commercial here: http://www.itcanwait.com/videos/wrong-turn/
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