Writing goal: effectively analyze and connect devices back to the thesis
M&M's are popular bite-sized, candy-coated pieces of chocolate that have been around for a very long time. Mars, Incorporated, the company that creates M&M's, often utilizes the colorful, whimsical nature of the candies in its advertisements. This particular magazine commercial depicts the yellow M&M weeping chocolate while reading a card that says, "Thanks For Being So Sweet!" A caption right above the M&M reads, "Deep down, they're all chocolate." This advertisement's purpose is to remind its audience that M&M's are just candy; the sole purpose of candy is to bring joy and delight to all of their consumers, and it achieves this purpose through its use of humor.
This advertisement uses humor in order to appeal to many candy companies' target audience: children. The yellow M&M's card is an example of humor because it plays on the fact that M&M's are sweet. Many people may find thank-you cards that say the same exact thing, but when the word "sweet" is used in the context of M&M's, it is given a whole different meaning. The M&M's tears have an effect very similar to that of the card's–in real life, people may shed tears when given a sentimental thank-you card, but the M&M is shedding chocolate tears. The caption reading, "Deep down, they're all chocolate" highlights the idea that M&M's may be hard on the outside with their candy-coated shells, but on the inside, they are soft, creamy chocolate. This advertisements achieves its purpose in stressing M&M's' role as candy through its use of humor as it is pretty much a parody of real life; a more eccentric, delicious version of real life. Its audience–particularly children–are reminded of the fun, unserious nature and deliciousness of M&M's.
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